Blogging is an important advertising platform that many demographic-ranged groups are interested in. Blogs can re-define a brand's image and they can also help define personal images. As Dr. Chung mentioned during her Google Analytics and Buzz Words discussion, a blog is your own personal website. It defines the consumer and advertiser and student's main intention. As all three of those categories currently identify me. I support the interactive media tool of blogging because it follows the trends of integrated marketing communications tools and it can relate easily to any online-user.
An important aspect about blogging is that the personal brand of the blog can be centered around virtually any subject known to mind. My personal blog revolves around a business college course, advertising and promotion tactics, and young adult opinions regarding the outside (and virtual) world. Other blogs may be subjected towards a target audience that enjoys sports, feminism, or horseback riding. The expansion of subjects is what makes a blog so universal and diverse from other forms of interactive media.
Blogging is also a free, fast, and fun way to get a message across. In an advertiser's mind, the cheaper, the better. If I am trying to advertise a certain message on a blog, I am free to do so without paying a fortune for ad-space (ex: on a paid website). For cost purposes, blogs are a great outlet to sell a message or persuade a specific audience into purchasing a product or service. It is also effective for advertisers due to the wide range of subjects people blog about. For example, if an artist on Pinterest is interested in advertising her cupcake designing kits, she can utilize the many blogs out there that revolve around baking/cupcakes/decorating pastries. Pinterest (link provided above) is a new type of blogging that centers around picture blogging vs. words. It has a newer online presence that redefines the way people make projects, look at the world, and follow certain trends. Although it is not based off of factual information, it has been popular in the online world.
Another example of cheap blogging opportunities may be a New York fashion student maintaining a blog about her latest clothing trends in the city. A start up business who just opened a boutique in a completely different city may be interested in placing her ad's on the student's blog because the subject matter is similar and wealthy New York customers may read the student's blog and then shop at the start up business's store. This often happens on Blogger or on Tumblr. Both websites are infamous for utilizing images and words to create a personalized brand.
Many people distrust blogging because it is not a "legitimate" source of information (Belch 508). Although there are some blogs out there that do not infuse factual information with educated opinion, blogging is also an emotional outlet tool that consumers can follow for pleasure or fun. These types of blogs cater to consumers who may also enjoy watching certain TV programs for fun or who just like to browse the internet for new information. A blog that used to have a popular online presence was Xanga but they recently experienced a funding problem. In order to use that website, a subscription must be paid for, which may encourage advertisers to seek out opportunities on that website.
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